Client: University of Oregon Office of Admissions
My Role: I used brand standard icons, patterns, and fonts provided by SSEM Communications to create a postcard for recruiting provisional students in California.
I worked to develop a design that communicated movement realistically. For example, I orientated the plane downwards to communicate "flying south". In my final design I included a water like pattern on the left side of the postcard to communicate the west coast.
These are the four concepts I presented to my boss. Design elements were combined and slightly adjusted for the final postcard.